วันอาทิตย์ที่ 30 มิถุนายน พ.ศ. 2556

Things To Do In Berchtesgaden, Germany

With its towering alps and lush valleys, Berchtesgaden is the ideal winter wonderland or summer getaway. The Bavarian village has long been a holiday destination for Europeans and has also been a favorite among Americans since the end of World War II. If you're planning on spending a few days here, be sure to check out these seven things to do in Berchtesgaden.

Take a tour of the salt mines.

Salt has been a source of great income for the area of Berchtesgaden Land for hundreds of years. A couple of the old mines around Berchtesgaden are open for visitors. Throw on some provided miner's clothing, hop on a small train, and take a ride into and through the mines. It's one educational activity that sometimes feels like a ride at Disney World, taking visitors on a raft and down slides before the end of the tour. Near the end of the tour, you'll get to sample the salt that's mined. (Note: There is also a separate kid-friendly tour.)

Hike in Berchtesgaden National Park.

I believe Berchtesgaden National Park is one of the most beautiful reserves in the world. Summertime is especially beautiful in the park as the fields of valleys bloom colorful wildflowers. Plan on spending at least a day hiking the trails through the valleys and enjoying the pristine nature.

Ride a ferry on Konigssee.

This deep, cold green lake is a part of the Berchtesgaden National Park and sits in a valley between steep mountains. It's natural beauty has made it one of the most recognized and visited lakes in the world. Ferry rides are available and take visitors to another remarkable site - Saint Bartholomew's pilgrimage church.

Walk through the Markt Plaz in the Old Town.

The Markt Plaz in the Old Town of Berchtesgaden is a pedestrian-only area featuring cobblestone streets and traditional Bavarian architecture with painted kitschy murals that seem to delight tourists. There are plenty of shops and restaurants offering traditional Bavarian wares to keep you busy for hours.

Visit the Royal Palace.
Bavarian ruling family members such as Prince Rupprecht and his descendents have called this palace home for a very long time. Construction of the Royal Palace was ever-changing and expanding over hundreds of years, so the decor is as eclectic as the eras. The main rooms on several floors remain open to viewing for visitors and contain priceless works of art and furnishings.

Eat lunch on a mountain peak in the historic Eagle's Nest.
Kehlsteinhaus, or Eagle's Nest, sits high on the edge of a mountain overlooking Berchtesgaden. It was given to Hitler for his 50th birthday and was used to entertain wedding guests and a couple of foreign dignitaries. Today you can toast the Allied victory over the Nazi party while enjoying lunch on the terrace. To get to Eagle's Nest, hike up the trails or take one of the buses up the mountain; the road is closed to private cars. (Note: Due to its high elevation, Eagle's Nest is closed during winter months.)

Swish down the slopes.

Winter sports enthusiasts love Berchtesgaden because the mountains around the area offer some of the best slopes in the world. Don't worry if you're not a pro - many ski lodges offer affordable lessons and equipment rental for beginners to intermediate skiers, which I was grateful for. Many lodges also offer quick skiing and sledding lessons for children.

Read the Go, Travel, and Explore blog for more travel tips and information on study abroad
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วันเสาร์ที่ 29 มิถุนายน พ.ศ. 2556

Bathing Ape & Pepsi, Marketing Genius

Large companies with big marketing budgets are always trying to find ways to push their products out to consumers. Pepsi is a perfect example of a company that aimed to market their product uniquely. To get this done, Pepsi enlisted the help of the popular fashion designer Nigo from Japan. This merging of urban design and Pepsi was bound to have great impact on the marketing side of the Pepsi product, but also increase sales and customer awareness to both brands.
Fashion designer Nigo, is the designer of the popular urban clothing wear, Bathing Apes, in Japan. His style and use of limited edition for his clothes has created a cult like following in Japan. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. The design and release of limited edition Pepsi Cola, by famous Bathing Ape designer Nigo was a brilliant idea, which could only benefit both companies.The success Bathing Ape and Pepsi could only help them in this brilling marketing plan. From one perspective Pepsi reaches a market that could see them as hip and cool. BAPE would be exposed to a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. An increase demand for an elusive product. The issuing of limited edition Pepsi will create demand and if the supply is right, the profits could be very healthy for Pepsi.
The combination of Nigo’s design and the Pepsi product could only result in one thing, sales. The brilliant marketing idea of Pepsi cans designed by Nigo would affect sales positively in the short run. This also had an effect on BAPE sales too, as people who didn’t know about Bathing Ape / BAPE before, were now exposed. This was a win win situation as a company’s main goal is to make a profit. This also helps them in the long run; sale wise as people could become attached to a brand, just because of the cross marketing. So Pepsi could receive customers who only drink their product because it was once associated with designer Nigo. The same could held for Bathing Apes as they receive customers who discovered their product through the limited edition Pepsi.
Pepsi and BAPE founder Nigo devised a marketing plan that was a surefire win. It allowed for two highly reputed brands to join forces and push their respective product. The two would benefit from exposure to each demographic market that they controlled. The Pepsi and BAPE combination was the perfect match especially for a culture that embrace the street design and soda pop. The two companies would also benefit from an increase in sales, as the demand for this product was so high, it would reverberate into the other segments of the companies market share.
This article was brought of courtesy to you by the author James Dalton. James Dalton writes on a wide range topics from Smart Media memory cards [http://www.memory-monster.com/smart_media_cards.htm] to Pearls [http://www.ilovemypearl.com]. For more articles like the one presented above, please visit his website for similar articles.
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วันพฤหัสบดีที่ 27 มิถุนายน พ.ศ. 2556

How Does The Forex Market Work?

The forex market is a huge international exchange where different currencies are traded, i.e. both bought and sold. It is estimated to be the largest financial market in the world, and is not governed by the rules of any one country. In addition to this, while it is open from Sunday to Friday, it is a 24 hour market and does not experience a daily closing like a traditional stock market. It is, thus, not regulated and there are no international panels to settle disputes nor are there any clearing houses to stand as guarantors of trades on the exchange. There is nothing more binding than a credit agreement between the buyer and seller in the forex market, and it works.

While this seems very nebulous to most stock market investors, forex traders are forced by competition and the need for cooperation to remain honest. There is no way for a trader to survive in the forex market unless he or she keeps up their end of the deal. Most countries will have their own body or association that serve to regulate the forex traders or brokers in that country and ensure that clients' rights are protected. This association will insist on its members accepting the decisions of their arbitration panel in case of disputes. In the United States, this organization is generally considered to be the National Futures Association or the NFA.

Another important aspect of the forex market to keep in mind is that on the market itself, there are no commissions, and thus it works on principal amount only. The so called forex brokers make money not by taking a commission from the trading parties, but by facilitating the trade itself and making their bit on the bid ask spread, i.e. the difference between the selling and buying prices. The implication is that they are not brokers in the traditional sense of the word, but more like forex traders themselves.

The single most attractive aspect of the forex market is that it is practically impossible for any investor, group of investors or financial institutions to misuse it. It is such a large market, with money flowing through it daily in estimated trillions of dollars, that no single entity, however large, can gain a statistically significant control over the forex market. This means that it is completely free of any influences, beyond the true fundamental driving forces that move it. The implication here is that this market offers every investor the same opportunity, regardless of size or influence, making it a free and fair market place, possibly the only one in the world. This aspect is very attractive to small investors in particular, since they are often the ones to suffer the most from stock market scams and fraudulent activity.

While these factors make the forex market more appealing to invest money on, it is also hard to make money on this market due to the fact that the forex trader has to always do better than the bid ask spread, which makes the opportunities for arbitrage profit limited. However, with no extra commissions and charges, the forex trader is left to enjoy every last bit of profit that he or she does make, once they are past the bid ask spread mark. Overall, the forex market is the place for a smart, vigilant and well trained investor.

Andrew Daigle is the owner, creator and author of many successful websites including ForexBoost, a free forex training resource for the novice and advanced forex traders and DXOut.com [http://www.dxout.com], a free DXSynergy e-currency exchange training site and many more.

วันอังคารที่ 25 มิถุนายน พ.ศ. 2556

Making Your Online Marketing Dollars Work Hard For You

Did you know there is more advertising being done right now than there ever has been in the history of our planet?

Have you been caught up in the online marketing frenzy that has been gaining ever increasing momentum over the last 10 years? If so, then I'm sure you understand why.

Before the advent of the Internet, regular people didn't really do much marketing. Now you only have to mention the words eBay, Google, Monster.com, Singles.com or any other of the many companies that offer online marketing for the masses, to realize that everyone and their brother is getting in on the act.

This transition from - virtually no marketing, to - everybody marketing presents us with its own problems though. Namely, very few people now marketing something or other online know how to do it properly.

If you are trying to do online marketing in the new millennium you'd better get good at if you want to stand out from the crowd.

So what can you do has an online marketer to really stand out from the crowd? Here are a few useful tips that will help you word your ads in a more effectively.

  • Ask a question. This gets people's attention more than stating a comment. Rather than writing,Nice bicycle for sale, write, Would you like to ride a nice bicycle home today?
  • Shock them. We know it works on radio, just looking at the host of shock jocks on the job these days, but it also works in online marketing. Without being offensive write something that will make the person looking at the ad looked twice.
  • Reverse the general theme of the surrounding ads. If all the online marketing-ads on the page are basically saying, Buy this e-book, reverse it and make yourself stand out from the crowd. You might try something like, Don't buy this e-book whatever you do.
  • Duplicate the best. Keep an eye on the online marketing ads on the pages you are marketing on. See which ones stay around. They are the ones to "copy" because if they continue to advertise week after week, they must be making money. The ads must be paying off. So without ripping them off, rewrite their ads in a slightly different way.
  • Basic marketing techniques really never change, and that applies online or off. But subtle intricacies, inventiveness and creativity, can make the difference between your online marketing being successful or not.

    Use these techniques to better your online marketing efforts and stand out from the ever-growing crowds.

    Graham Hobbs (with business-partner Chris Cambell) teach internet marketers around the world, the secret to generating a $1,000 a day online. www.BigDailyProfits.com [http://www.bigdailyprofits.com].

    Graham lives in Florida, Chris lives in Indiana. You can contact either through the link above.

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